Your work deserves to be seen by the right people.

A large audience of people in black and white

PR as the Art of Alignment

Strategic publicity for artists, cultural organizations, and creative businesses…

Getting noticed is one thing. Getting noticed by the collectors, patrons, buyers, editors, and partners who actually matter to your work is another. For more than 18 years, I've helped artists and businesses in Santa Fe and beyond earn meaningful media coverage and build the relationships that propel their visions forward.

Who I Work With

My work centers on art and culture: contemporary, visual, and performing arts, as well as Native American art. I bring a similar approach to luxury real estate, creative startups, fashion, food, and nonprofits. Whether you're a gallery preparing a major exhibition, a cultural nonprofit building visibility, or a historic property that deserves a story beyond the listing, I help you find the audience that's looking for you.

Why Work With Me

Many describe PR as the art of persuasion. I see it differently. The best publicity doesn't convince people of anything at all; it attracts the right clients, audiences, and opportunities in ways that are authentic, thoughtful, and purposeful.

My background shapes how I work. My B.A. in Journalism and American History from Antioch College laid the foundation for knowing what editors need and how a strong story is constructed. An M.F.A. in Contemporary Performance from Naropa University allowed me to focus on creative work from the inside. I am also certified in Conflict Resolution, meaning I'm skilled at bringing different stakeholders to a shared table, which is often where the best partnerships begin.

Let's Talk

If you're ready to reach the people who matter most to your work, I'd love to hear what you're building and how I can help you break through the noise.

“She is fun to work with and gets great results.”

— Chef John Rivera Sedlar, on launching ELOISA in Santa Fe: national coverage in T Magazine, Vogue and Los Angeles Magazine, a spot on Eater’s 21 Best New Restaurants, and a James Beard Award nomination.

“I felt so much better prepared for a press interview after the meeting with you and the notes you subsequently sent. I understand now the value of working with a publicist, especially one with your grace and ability to listen well..”

-K.Watson Pro Musica

I help cultural institutions, artists, and creative brands earn impactful media attention through strategic press, unforgettable events, and lasting partnerships that amplify your work.

Press & Editorial
Press releases, media relations, and distribution strategy that secure earned coverage in the publications your audience actually reads.

Positioning & Strategy
Audience clarity comes first: we get specific about whom you want to attract and whom you can tune out. Plus focused advising on positioning, messaging and growth.

Reputation & Brand
Integrated communications, launch strategy, and reputation management that protect your name and build lasting prestige.

Voice & Presence
Writing, editing, scripts, speeches, and performance coaching for openings, galas, interviews, and every moment you're in the spotlight.

Partnerships & Social
Curated brand, media, and creator partnerships, along with social strategy and listening, that extend your reach without diluting your identity.

Events
Event design, logistics, and guest lists for openings, launches, and gatherings.