PR is the Art of Alignment

Strategic publicity for artists, cultural organizations, and creative businesses who want to be seen by the right people.

Getting noticed is one thing. Getting noticed by the collectors, patrons, buyers, editors, and partners who actually matter to your work is another. For more than 18 years, I've helped artists and businesses in Santa Fe and beyond earn meaningful media coverage and build the relationships that move their vision forward.

What I Do

Earned media coverage. I secure placements in magazines, digital publications, radio, television, podcasts, and film, drawing on nearly two decades of editorial relationships in local and international markets.

Audience clarity. Before we pitch anyone, we get specific about whom you want to attract and whom you can safely tune out. This focus makes every story sharper and every opportunity more relevant.

Strategic partnerships. I connect clients with like-minded collaborators, sponsors, and organizations whose values and audiences align with their own.

Strategic guidance. For business-savvy artists and individuals, I offer focused advising on positioning, messaging, and growth.

Who I Work With

My work centers on art and culture: contemporary, visual, and performing arts, as well as Native American art. I also bring the same approach to luxury real estate, creative startups, fashion, food, and nonprofits. Whether you're a gallery preparing a major exhibition, a cultural nonprofit building visibility, or a Santa Fe property that deserves a story beyond the listing, I help you find the audience that's already looking for you.

Why Work With Me

Many describe PR as the art of persuasion. I see it differently. The best publicity doesn't convince people of something untrue; it brings the right clients, audiences, and opportunities together in ways that are authentic, thoughtful, and purposeful.

My background shapes how I work. A B.A. in Journalism and American History from Antioch College means I know what editors need and how a strong story is built. An M.F.A. in Contemporary Performance from Naropa University means I understand creative work from the inside. And certification in Conflict Resolution means I'm skilled at bringing different stakeholders to the same table, which is often where the best partnerships begin.

Let's Talk

If you're ready to reach the people who matter most to your work, I'd love to hear what you're building.