PR for Good & the origin of M E T T A


After years of studying and practicing both Tibetan and Zen Buddhism, I wondered how I could incorporate more of my daily philosophy into my business practice.


I have always been driven by a spirit of generosity and the belief that all human beings are basically good, but I wanted to create something more: a touchstone, a higher purpose to return to and be renewed by when the day-to-day got tough.  

I humbly present "PR for Good," a campaign based on promoting projects and people doing good in the world, at a time when it is so desperately needed.  


women saving species

singer rankin, women world work

This month, I am inspired by Women World Work

WorldWomenWork was born over 17 years ago, and since then, founder Singer Rankin has traveled to some of the most remote parts of Africa and Asia in search of women artisans creating unique and beautiful products. The proceeds from sales of these items along with generous contributions are educating girls, helping achieve economic independence for women, and protecting the natural world where they live. WorldWomenWork has worked in 8 countries and gives away each year about $175,000 to conservation and education efforts.

“I am deeply touched by the generosity of WorldWomenWork and by the dedication of your members. It is only with your support that I am able to attain my childhood dreams of pursuing my degree. Thank you for your extraordinary effort and commitment in bringing out the best in me, and countless others like me.”
-Zeinab Musa Adam

The METTA prayer: 
May all beings be happy and secure, may they be happy-minded!

Whatever living beings there are - feeble or strong, long, stout or medium, short, small or large, seen or unseen (ghosts, gods and hell-beings), those dwelling far or near, those who are born or those who await rebirth may all being, without exception be happy-minded.
Let none deceive another nor despise any persion whatever in any place; in anger or ill-will let them not wish any suffering to each other.
Just as a mother would protect her only child at the risk of her own life, even so, let him cultivate a boundless heart towards all beings.
Let his thoughts of boundless lovingkindness pervade the whole world: above, below and across, without obstruction, without any hatred, without any enmity.
This they say is divine abiding here.
He will surely not come again to any womb (rebirth in the sense-desire realm).

— Metta Sutta, Khp 8-9, Translated by Peter Harvey[23]